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Let's Go!

JOIN THE MOVEMENT OF
WE ARE (AMSTERDAM)

Collaborating with We Are Events means becoming part of a cultural movement that puts people at the center of the city. As a partner or sponsor, you’re not just supporting visibility - you’re becoming visible in a meaningful way.

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Curious About The John Lennon Educational Tour Bus and the In-bed Movement? Read more here

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Whether you’re a brand, an artist, a soundmaker, or just someone with a bold idea - we’d love to hear from you.

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There are many ways to collaborate with We Are Amsterdam:

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Become a partner

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Join our sponsors and creative allies to support the next edition or co-create visual moments in Amsterdam, Paris, or London.

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Bring your brand to the bed

 

From fashion to furniture to sound - integrate your work into our bed-in sessions and receive unique visual assets for your own channels.

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Contribute to the NFT series


We are collaborating with soundmakers and visual artists to develop city-specific NFT editions that combine audio, image, and movement.

 

Pitch your creative idea


Host an event, curate a moment, or propose something unexpected. We welcome art in all forms.

Why Partner Up?

Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content.

High Visibility in Public Space

  • Your brand will be displayed across rotating photo panels in Amsterdam’s most iconic locations.

  • Visibility at events with media coverage and influencer attendance.

Credibility through Cultural Alignment

  • Connected to major institutions

  • Your brand stands alongside cultural icons and emerging local talent.

Exclusivity

  • First look at our launch events, preview dinners, and pop-ups.

  • Co-created photo moments and branded storytelling opportunities on social and press.

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Brand Visiblity

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  • Your logo featured on public installations, online gallery, and printed materials

  • Mentions in press releases, social media, and editorial features

  • Inclusion in our exclusive preview events and activations

Cultural Credibility

  • Association with Amsterdam’s 750th anniversary celebration

  • Alignment with values like diversity, authenticity, and community

  • Positioning within a high-quality, art-driven campaign that’s expanding internationally

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Branded Content & Storytelling

  • Option to co-create content (e.g. portraits of your team, behind-the-scenes features)

  • Use of select campaign visuals for your internal or external communication

  • Brand storytelling through our lens -  raw, human, high-impact shot by Anna-Luisa Ballauf herself

Access to Exclusive Events

  • Invitations to our secret previews, curated gatherings, and public installations

  • Early access to campaign milestones and launches

  • Networking opportunities with other cultural and business leaders

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