Let's Go!
JOIN THE MOVEMENT OF
WE ARE (AMSTERDAM)
Collaborating with We Are Events means becoming part of a cultural movement that puts people at the center of the city. As a partner or sponsor, you’re not just supporting visibility - you’re becoming visible in a meaningful way.
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Curious About The John Lennon Educational Tour Bus and the In-bed Movement? Read more here


Whether you’re a brand, an artist, a soundmaker, or just someone with a bold idea - we’d love to hear from you.
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There are many ways to collaborate with We Are Amsterdam:
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Become a partner
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Join our sponsors and creative allies to support the next edition or co-create visual moments in Amsterdam, Paris, or London.
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Bring your brand to the bed
From fashion to furniture to sound - integrate your work into our bed-in sessions and receive unique visual assets for your own channels.
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Contribute to the NFT series
We are collaborating with soundmakers and visual artists to develop city-specific NFT editions that combine audio, image, and movement.
Pitch your creative idea
Host an event, curate a moment, or propose something unexpected. We welcome art in all forms.
Why Partner Up?
Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content.
High Visibility in Public Space
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Your brand will be displayed across rotating photo panels in Amsterdam’s most iconic locations.
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Visibility at events with media coverage and influencer attendance.
Credibility through Cultural Alignment
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Connected to major institutions
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Your brand stands alongside cultural icons and emerging local talent.
Exclusivity
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First look at our launch events, preview dinners, and pop-ups.
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Co-created photo moments and branded storytelling opportunities on social and press.


Brand Visiblity
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Your logo featured on public installations, online gallery, and printed materials
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Mentions in press releases, social media, and editorial features
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Inclusion in our exclusive preview events and activations
Cultural Credibility
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Association with Amsterdam’s 750th anniversary celebration
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Alignment with values like diversity, authenticity, and community
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Positioning within a high-quality, art-driven campaign that’s expanding internationally




Branded Content & Storytelling
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Option to co-create content (e.g. portraits of your team, behind-the-scenes features)
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Use of select campaign visuals for your internal or external communication
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Brand storytelling through our lens - raw, human, high-impact shot by Anna-Luisa Ballauf herself
Access to Exclusive Events
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Invitations to our secret previews, curated gatherings, and public installations
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Early access to campaign milestones and launches
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Networking opportunities with other cultural and business leaders
