THE EXPERIENCE
We place a bed into the city - and let culture unfold
A bed is where we begin.
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We are born in beds.
We rest in them, dream in them, fall in love, argue, recover, create.
Some of the most important conversations of our lives happen lying down.
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The bed is usually hidden.
Private. Quiet. Invisible.
We bring it into the open.
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We Are Amsterdam reimagines the bed as a public space - a cultural object placed into the city. Into churches, rooftops, hotels, streets, institutions. Wherever the bed appears, something moves.
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The bed becomes a stage.
A listening space.
A place where people pause - and are seen.
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The bed is no longer about retreat, but about presence. Each city invites people into it: artists, thinkers, locals, partners, passersby. They lie down, sit, talk, create, and are photographed. A growing visual archive forms - intimate, honest, human.
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Once you’ve seen the bed, you’ll recognize it again.
In another space.
In another city.
In another context.
The bed travels.
It adapts.
It waits.
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Amsterdam was the beginning.
New cities are already unfolding.
Keep your eyes open.
An Experience
A Heartbeat of a City
Choose your moment.
Whether you're here for sound, story, or street-level energy - there’s a place for you in the agenda of "We Are Amsterdam"
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Every event is open to participation and made to be captured - join as a guest, a face, or a creative partner.
Music Events
Concerts, DJ sets, and intimate acoustic performances - from sunrise soundscapes to late-night sessions. Some in the bed, some beside it.
Community Events
From interactive photo sessions to city pop-ups, gaming nights, and hands-on art activations, these events are made for locals and visitors alike to play, create, and connect.
Cultural Events
This is where storytelling meets style. Think: fashion drops, lifestyle brand showcases, panel talks, and performance art - all centered around identity, creativity, and collaboration.