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The Experience

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THE EXPERIENCE

This is not just another city project. This is the re-imagination of the iconic Bed-In. This is about showing what the city we call home is about. It is about how we eat, talk, dance, sing and laugh. And we show it to everyone, us and whoever is out there

HW Kollektion

An Experience
A Heartbeat of a City

Choose your moment.
Whether you're here for sound, story, or street-level energy - there’s a place for you in the agenda of "We Are Amsterdam"

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Every event is open to participation and made to be captured - join as a guest, a face, or a creative partner.

Konzertgitarrist Silhouette

Music Events

Concerts, DJ sets, and intimate acoustic performances - from sunrise soundscapes to late-night sessions. Some in the bed, some beside it.

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Community Events

From interactive photo sessions to city pop-ups, gaming nights, and hands-on art activations, these events are made for locals and visitors alike to play, create, and connect.

Disco-Kugeln

Cultural Events

This is where storytelling meets style. Think: fashion drops, lifestyle brand showcases, panel talks, and performance art - all centered around identity, creativity, and collaboration.

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