The John Lennon Educational Tour Bus

​

The John Lennon Educational Tour Bus is a non-profit mobile audio and video recording studio committed to providing young people with free access to music, media, and message-driven creative expression. Powered by partnerships with leading companies in music, tech, and social impact, the Lennon Bus has spent over 25 years traveling the world — from inner-city schools to global peace summits — to inspire the next generation of creators.

For the 2025 edition of We Are Amsterdam, the Lennon Bus joins us as a cultural and educational partner, aligning on a shared mission: to empower creativity, elevate storytelling, and advocate for peace through art.

​

​

What We’re Doing Together

​

We Are Amsterdam is an independent cultural project that reimagines the city through intimate photography, immersive installations, and public storytelling.

Our first edition is inspired by the legendary 1969 Bed-In for Peace - and together with the Lennon Bus, we are:

​

• Reinterpreting the original Bed-In which took place at the Hilton Amsterdam with a modern portrait photograph

• Creating a city-wide photo installation and public activation around a real bed as a storytelling space

• Launching a limited-edition NFT, potentially enhanced by custom sound

• Documenting the process in collaboration with Lennon Bus creatives and media teams

 

For Our Partners

​

By partnering with We Are Amsterdam and the Lennon Bus, brands and cultural organizations are invited to:

• Be part of a new cultural legacy grounded in peace, art, and visibility

• Access a global media and education network through the Lennon Bus’ long-standing partnerships

• Participate in a creative activation that is both visually powerful and deeply meaningful

• Co-create content and moments that resonate with international audiences

​

The Limited NFT Series

​

Each city edition of We Are Amsterdam will include a one-of-a-kind NFT, created by Anna-Luisa Ballauf and enriched by creative collaboration with soundmakers - audio pioneers.

​

These limited-edition NFTs will bring together:

• A unique soundscape of each city

• Portrait photography

• Elements of visual and sonic storytelling

• The result: an art piece that lives in both image and sound - designed to fund future editions and create long-term cultural impact.

​

​

A Shared Mission

​

From Amsterdam to LA, Tokyo to Berlin - the Lennon Bus and We Are Amsterdam believe in creativity as a vehicle for connection. Together, we’re not just revisiting a moment in history. We’re creating a new one.