Starting in October with:
WeAreEvents reimagines one iconic moment in every city, turning it into a living stage for culture, people, and brands
Born in the quiet of the pandemic, We Are Amsterdam began as a street project capturing everyday faces and the heartbeat of the city. Today it has grown into a living installation and immersive experience, inspired by Lennon & Ono’s Bed-In, where strangers, artists, and brands come together to reimagine one iconic moment as the stage for a city’s story.
From Amsterdam to Bhutan and beyond, WeAreEvents travels the world, turning cities into cultural stages where art, people, and public life meet. Together with institutions, brands, and communities, we create experiences that are open, safe, and unforgettable, celebrating the soul of every place.
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OUR METHOS THE 4 I'S​
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No city is the same, times change, and people have different cultural needs. That’s why we always deliver tailored concepts. To create impactful, sustainable, and financially viable socio-cultural projects, we work with the following 5 I’s:
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ICONIC
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Every project begins with reimagining one iconic moment of a city. This becomes the stage where people, culture, and identity meet.​
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IDENTITY
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Our work is rooted in presence and authenticity. We capture the heartbeat of communities and translate it into visual and cultural immersive experiences that resonate.​
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IMPACT
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We design projects that create real cultural and social value: for people, institutions, and brands. The outcome is always meaningful, relevant, and lasting.​
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INVOLVEMENT
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We invite communities, partners, and audiences to take part. By co-creating with locals and stakeholders, we ensure every project belongs to the city itself.
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From Amsterdam to Paris, London, Tokyo...
We will bring the Spirit of a City to more cities in the world. Paris, London, Berlin, Tokyo, New York. Every city has it's own heartbeat and we will create a snapshot of it.
Our partners will be photographed by photographer Anna-Luisa Ballauf and get the opportunity to become part of the art installation in your city.
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Partnership applications are open now for London and Paris.
Remember the iconic Yoko Ono - John Lennon Bed-In? Yes, that one! We are going to re-imagine that one (pun intended!). One offical one (with secret guests), which will become a gift to our city but then we will take the bed and invite you to lie in it as well! Come, get into bed with us. Show your local brand, character and unique side to become part of the footprint of your city. We will showcase the photos of our partners-in-bed all over the city. This is us! This is: Amsterdam!
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Become part of Amsterdams legacy. A small circle of exclusive partners has received their invites already.
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BED-IN
BTS
