The Launch Event was better than we could have re-imagined it!

A Sneak Peek Into We Are Amsterdam

Last weekend at Staal Kade we gave Amsterdam its very first glimpse of what We Are Amsterdam is all about - and what a day it was!!

We re-imagined the legendary John & Yoko Bed-In with a fresh twist: a bed full of creativity, laughter, and pure city energy. Friends, partners, and new faces jumped in, posed, and became part of the story, proving once again that Amsterdam is at its best when we come together to create something bold and unexpected.

Huge thanks to our partners Coco-Mat (for the dream bed) and Stelz Drinks (for keeping the vibes flowing). This was just the beginning and a wonderful sneak peek into the bigger journey ahead.

Stay tuned. The bed is only getting bigger.